2020 did bring many changes to our professional lives. Zoom has become the default meeting room and webinars are recurring events. The most significant change that we saw in Covid-19 times was how social media was used for learning, getting new jobs, or starting off a new career that is completely based online! With time social media marketing has become extremely important to all brands and it is almost mandatory for each and every business to have social media accounts on all the important platforms because that is where your customers are.
If you want to grow you have to focus on social media marketing. This has brought many marketers to amp up their social media marketing strategies.
Now let us look at why social media marketing is so important today
Social media allows marketers to connect and target prospects using new platforms such as LinkedIn, Twitter, Youtube, Facebook, Instagram, and even TikTok. A strong social media strategy is required and the content put out on these platforms must be engaging and of good quality so that the audiences enjoy it and your brand grows.
Social media will remain a key strategy in 2022, and businesses can always find ways to advance their approach.
Why is social media important for business?
B2B companies usually try to sell their products to other companies, but B2B marketing is completely based on relationships. Social media has long been used to build these relationships, and its importance has grown over the past year. The B2B marketers can connect with people without in-person events and it turns out that the most effective way to do this is through social platforms.
B2B leaders are using social media:
Build brand awareness
Across platforms, companies tell stories about why they offer the services they offer, engaging audiences with customers and employees. You can stay connected with the story. The trend these days is that the B2B leaders use their employee’s voices for the further reach of the brand. Every employee has a circle of people and the brand tries to connect with them first and then expand from there.
Generate meaningful conversations and interactions within your target industry by publishing videos, news, data, and interesting trends. These strategies not only work to build trust with potential customers, but they also work to attract leads.
A brand that builds a good relationship with its customers grows tremendously. Social selling is very important and it helps your sales team build trust and credibility.
Implement Social Listening
Always take feedback from your customers as you must implement the changes they are wanting. Many land up being very useful points that leads to the strengthening of your brand and this will not only develop better customer brand relation but also make you grow.
Measuring Marketing Activities
Social media platforms and management tools allow you to track key performance indicators (KPIs). This is very important as you can understand which content of yours is relatable with people or more engaging and what your audience is wanting. Organic growth is anytime better than a merely paid advertisement.
Build Brand Credibility
Social media interactions are extremely important as they help brands in developing trust with potential customers, partners, and employees. This becomes even more beneficial when others are promoting your brand and products/services to others. Recommendations help a brand to grow tremendously and that is also one of the reasons why people follow influencers’ recommendations.
Develop Thought Leadership
Social media is a great way to learn about people’s issues and concerns. Conversely, participating in social media offers the brand the opportunity to become a leader of sorts by solving problems.
Expand your audience
In 2021, 4.48 billion people will use social media. Social media is more than just a glimpse of online marketing it is a place where people engage in new creative ideas which help a brand to grow.
Build a community
With planning and dedication, you can build a vibrant community around your brand on social media. Employees and customers alike can be used to instantly generate likes and shares for content to reach new audiences. 13 stats show why social media marketing is just as important as your B2C business)
According to Buffer, 89% of marketers say social media is “very important” and 30% say it is “very important” to their overall marketing strategy.
Youtube records more than 1 billion hours watched every day.
of the 82% of B2B marketers said they use LinkedIn as a way to network and connect with professionals. We also use Facebook, Twitter, Instagram, Youtube, and Pinterest.
In 2017, 80% of his B2B leads on social media were from LinkedIn. (LinkedIn)
Today, 53% of the world’s population uses social media. (We Are Social)
Every second, 13 new users start using social media (Hootsuite) for the first time.
70% of adults say they trust online recommendations from friends and family, but only 15% say they trust a company’s official social media post.
91% of B2B buyers are seen to actively use social media.
79% of applicants use social media to search for jobs. However, 86% of applicants use social media for job hunting during the first decade of their career (Glassdoor).
93% of Twitter members say brands are open to joining the conversation.
90% of Instagram members follow a business or official brand (Instagram) account.
LinkedIn claims to have approximately 800 million members in 200 countries. North America accounts for about 25% of this population.
Facebook reaches 59% of the global social media population. It is the only social media platform available to over half of the world’s social media users.
Digital networking is empowering teams to connect in new ways, spread company news online through word of mouth, and broadcast virtual events.